Recently I listened to a talk by Jason Cohen , founder of WP Engine, about starting a self-funded business. On... Read more
June 16, 2020
You've probably seen this image around on the internet. But, I want to make sure you remember it again. This t... Read more
June 9, 2020
The hero should make it clear exactly what your product is. Everything should help reach that goal. That inclu... Read more
June 1, 2020
Generic CTA’s like “Buy now”, “Download” or “Sign Up” are usually not the most effective way to write a CTA. S... Read more
May 25, 2020
You most likely have multiple prices. One of those prices is probably the best option. The one that offers the... Read more
May 17, 2020
There are many ways to protect your website from malicious activity. Many sites use forms of network checking ... Read more
May 11, 2020
Adding logos to your website has a very positive influence on your conversions. If someone visits your website... Read more
May 8, 2020
Case studies are usually not a requirement in many sectors, and many businesses don’t feature them on their si... Read more
May 4, 2020
Testimonials have the goal of establishing you as trustworthy in a quick and effective way. In order to do thi... Read more
You don’t have to gather brand new testimonials from scratch to have useful material for your page. If you hav... Read more
If you have testimonials, they may be from people from large companies. Some websites add a link to those test... Read more
Testimonials are one of the strongest forms of social proof there are. However, for a testimonial to work, it’... Read more
If you have testimonials on your site, you obviously need the name of the person who wrote it there too. But t... Read more
This is becoming more and more of a standard across the internet; a little button next to the password field t... Read more
Most sites put more emphasis on registration than on the option to log in. This is understandable; you want si... Read more
If there’s a problem when a user tries to log in, be as specific as you can about what that problem is. Wrong ... Read more
Logging in can sometimes take a little while. That’s OK, as long as you make it clear that something is happen... Read more
The pricing page is the page where visitors are bound to feel the most resistance. This is money we’re talking... Read more
Imagine being in the store, about to buy a packet of noodles, but hesitating because you have no clue what’ll ... Read more
I’ve seen websites that offer 6, 7, 10 or even more pricing options on one pricing page. It probably goes with... Read more
Ever noticed how most software and services offer you multiple plans? That’s for a reason. One of those is usu... Read more
People won’t give you their email address for no reason. You need to entice them a little. A very good way to ... Read more
Sometimes users may be hesitant to click a button because they aren’t sure what the consequences will be. Espe... Read more
The CTA is the most important part of your page. This is what you want all the attention to go to, and ultimat... Read more
Did you know that there are certain words that are proven to have a positive influence on your conversion rate... Read more
Let’s talk about the copy on your page. When it comes to what you write, be it headlines or your general copy,... Read more
It’s not unlikely that your page may have multiple call-to-action buttons. However, if that’s the case, there’... Read more
When someone lands on your page, they should be naturally guided through it. The page’s structure and design s... Read more
If you have a navigation bar with many options, it’s likely that it has a pop-out structure. Basically, you ho... Read more
If your site is on the larger site or it has similar pages, it’s possible your visitors may have some trouble ... Read more
I should say right away that this doesn’t apply to every type of website. In fact, I think that for the majori... Read more
When it comes to header design, I’ve often seen sites where the header is just a page-wide element stuck to th... Read more
There are a lot of things that you can stuff into your header. The menu, the search feature, the login, it can... Read more
I’ve seen sites with headers that can take up a third or even half of the screen. Obviously, this is way too l... Read more
Certain businesses may rely heavily on their phone numbers for contact with customers. If your phone number is... Read more
You most likely have a primary CTA on your page. That one button you want everyone to click. A good way to do ... Read more
The header contains important information and links. It has your logo, a link to the user’s account, maybe con... Read more
It’s very possible there’s a lot you want to add to your footer, that you can’t all fit in. Navigation links, ... Read more
Don’t overdo the design. It’s the footer; it’s meant to close out the page. Your visitors just went through th... Read more
If users have reached your footer, they just went through your entire website. Clearly they are interested in ... Read more
Your navigation is usually at the top of the page. But imagine someone has scrolled all the way to the bottom.... Read more
Every website that directly or indirectly provides any kind of service should have a Terms of Service and a Pr... Read more
The footer is where information goes that is relevant across the whole website. Your social media is one of th... Read more
Trust is important for any business, so you need to generate that as much as possible. The footer is an easy p... Read more
People like interactivity. It makes your content more engaging and makes what you’re showing seem more interes... Read more
Your features are what set you apart from the competition. Therefore, it’s important that they are unique. Emp... Read more
If you have an important feature as a selling point, make sure you explain it as easily and quickly as you can... Read more
People like to have a tangible sense of what you can provide them. “We can raise your conversion rate!” That’s... Read more
People are selfish beings. At the end of the day, especially in marketing, the only thing they care about is h... Read more
There may be some questions that are rather large and expansive, which would require paragraphs of text to pro... Read more
No, the Curse of Knowledge isn’t some ancient hex cast by librarians. The Curse of Knowledge is the idea that ... Read more
Putting all the questions and all the answers on the screen can take up a lot of space and can make the page h... Read more
OK, this tip may seem like an open door, but I see this go wrong often enough for me to mention it here. An FA... Read more
Your customers have a certain question in their head. Said question is worded in a certain way, and there’s of... Read more
This is a rather simple tip, but an important one. Occasionally I still encounter form fields with a maximum n... Read more
Many sites add two fields for some information. This is done for verification, usually to catch typos. If the ... Read more
If you have fields asking for specific information, it’s likely you have form verification on those fields. Th... Read more
Depending on the business or even the form, you may be asking for certain information that always has a specif... Read more
May 3, 2020
People don’t like giving away information, because who knows what’ll happen with it. That’s why it’s important... Read more
If there’s one thing that people don’t like, it’s waiting. That and wasps, but mostly waiting. It helps a lot ... Read more
People don’t like giving away information about themselves, no matter how minute it may seem to you. Therefore... Read more
This is one of those features I would put in the list “Such an obvious thing that most people don’t think abou... Read more
May 1, 2020
