Make use of action words to motivate your visitors to click

May 4, 2020

Did you know that there are certain words that are proven to have a positive influence on your conversion rate? It’s true! There are some words that trigger positive feelings in the reader, which will cause them to convert faster.

These are often words that either make the product feel special, that add a sense of urgency, or that make the product personal. Next time you write a CTA, try mixing in one or more of these words (if applicable):

  • Free

  • New

  • You

  • Start

  • Now

Don’t be afraid to mix up your wording a little either. As long as you’re clear about what the button is for, unique wording can often be beneficial. Which would you click faster? “Buy now” or “Start Increasing Your Conversions Now!”?