May 4, 2020
The pricing page is the page where visitors are bound to feel the most resistance. This is money we’re talking about after all. That’s why it’s important that you remind them of why they want this product.
List your core benefits again on the pricing page, in a similar fashion to how you did on your homepage. We need positive benefits to block out those negative costs. Whatever happens, your customer must never forget why they want to spend that money, and it doesn’t hurt to help them remember.