Be wary of the ‘Curse of Knowledge’

May 4, 2020

No, the Curse of Knowledge isn’t some ancient hex cast by librarians. The Curse of Knowledge is the idea that when you communicate with others, you assume they know something because you know. In the case of your website, you may put something on there that seems obvious to you, but your readers have no idea about. This is because the Curse of Knowledge clouds your vision.

Don’t worry, this is normal and everyone has it in some form. But be wary of it when making your website. It may be helpful to add some very basic questions to your FAQ, just to explain some things that your customers may not know about. Always ask yourself: I understand athis, but do my customers? If not, why not explain it in your FAQ, just in case?