May 4, 2020
The CTA is the most important part of your page. This is what you want all the attention to go to, and ultimately what you want the visitors to click on. In order to reach this goal, it’s important your visitors are always drawn to it whenever it’s on-screen.
So often I’ve seen transparent buttons or blue buttons on blue pages. That doesn’t help your button stand out; it blurs into the background.
Make your button a color that contrasts with the rest of the page. Is your page blue? Why not make the button orange! That way, everyone will always see it. Try it, it really does make a large difference.