Keep the footer design simple

Don’t overdo the design. It’s the footer; it’s meant to close out the page. Your visitors just went through the bulk of important content, the footer doesn’t need to wow them. Just keep it simple, concise, and to-the-point.

The footer needs to easily give the user access to the content it has, but that’s all it needs to do. The footer is often the least visually interesting part of a page, but that’s for a reason.