Create a hierarchy in your CTA’s

May 4, 2020

It’s not unlikely that your page may have multiple call-to-action buttons. However, if that’s the case, there’s almost certainly one button that’s more important than the others. Use your design to emphasize this.

Imagine you have two CTA’s on your page: One is for selling your product (the primary CTA), and one is for signing up for your newsletter (the secondary CTA). The page’s design is predominantly blue. To attract people towards the most important CTA, make it orange so it contrasts with the page and jumps out. 

The secondary CTA, while important, isn’t as important as the primary one. Therefore, you can make that one a distinct shade of blue. That way it’s still noticeable as a button, but it’s immediately clear which button you’re supposed to click.