Make use of interactive elements to emphasize certain benefits

People like interactivity. It makes your content more engaging and makes what you’re showing seem more interesting and impressive.

There are some benefits and features you can emphasize by adding an interactive element to it. Got a piece of software you’re promoting?

Add a bite-sized demo on your page where people can try it with one or two clicks. Doing something with numbers? Add a slider to allow people to see the difference.

People like to play around, why not allow them to on your site? If them doing that allows them to remember your product’s unique features, then that’s a nice bonus ;)