Above the fold it’s direct and to-the-point. There’s a phone with a screenshot, a CTA and a headline. This, combined with the bold font, really allows the headline to steal the show. If you have a strong value proposition, it won’t be lost here. Otherwise, this template gains its visual appeal from the smaller things like the polka dots and circles around the second screenshot and the limited, subtle use of colour which simultaneously allows the colour to pop more.