[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"learn-tip-post-show-how-much-money-customers-are-saving-by-choosing-for-an-annual-plan":3},{"_id":4,"content":5,"title":6,"slug_history":7,"slug":8,"postDate":9,"image":10,"categories":11},"5ee89a75ea6c545339fa88d4","\u003Cp>Recently I listened to a \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=otbnC2zE2rw&list=PLwcQbu9cKWclSZ5X1D2BFr3t4jBzpiSoi&index=2&t=1s\" rel=\"noopener noreferrer nofollow\">talk by Jason Cohen\u003C\u002Fa>, founder of WP Engine, about starting a self-funded business. One of his tips was to clearly show how much money customers would save by choosing their annual plan.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>Jason added this trick to WP Engine and since then never removed it again (which probably means it’s working!)\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>To increase your annual sales, add the following copy to your price page.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Annual discount applied!\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Billed at $X $Y\u002Fyr.\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>You're saving $X by getting Y months free with annual prepay.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>And, if you’re not offering annual pricing yet, what are you waiting for? Annual pricing is a great way to get some extra cash in the bank. Some companies also prefer to pay annually, because it gives them one invoice instead of twelve per year.\u003C\u002Fp>","Show how much money customers are saving by choosing for an annual plan",[8],"show-how-much-money-customers-are-saving-by-choosing-for-an-annual-plan","2020-06-16T10:09:30.038Z","components\u002F1592302185889_anualpricepng",[12],"pricing"]