[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"learn-tip-post-focus-on-benefits-not-features":3},{"_id":4,"content":5,"title":6,"slug_history":7,"slug":8,"postDate":9,"image":10,"categories":11},"5edf1d37fe14d7298a1f9ffb","\u003Cp>You've probably seen this image around on the internet. But, I want to make sure you remember it again. This tactic is one of the most important optimizations you can do for your landing page. Why?\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>People don't care what your features are. Think about the last time you bought a product for your business. I'm 99% sure you bought it to solve a problem. Not because of its amazing features.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>Most business owners make a big mistake here. They show off all their amazing features on their landing page. That's all good and great, you're probably really excited about these. But, as a customer, I don't care. I want to know how your product makes my life better.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>Look at the image above. What these businesses do is explaining their fire-giving flower. \"Our product enables you to shoot fire!\" OK nice, but what can I do with these fire shooting abilities? How is it making my life any better?\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>A good company focusses its copy and design on the last image. The image where Mario has fire shooting abilities. They'll word their product as: \"Destroy Goombas 10 times quicker\" or \"Reduce the chance of going game over by eliminating enemies from a distance\".\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>Notice the difference? \"Shooting fire\" focusses on what the product is. \"Reduce the chance of going game over\" focusses on solving a painful problem. I wouldn't care less if this flower gave me the ability to shoot stars, water, or puppies. As long as I can reach the finish without failing.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>Next time, don't write down what your product can do. \u003Cstrong>Write down what superpowers your product can give to your customers.\u003C\u002Fstrong>\u003C\u002Fp>","Focus on benefits, not features",[8],"focus-on-benefits-not-features","2020-06-09T05:24:14.756Z","components\u002F1591680612648_mariofeaturepng",[12],"features"]