[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-post-how-i-got-featured-on-product-hunt-and-what-happened-next":3},{"_id":4,"content":5,"title":6,"slug":7,"image":8},"5e6f1ef65c63d1128e378386","\u003Cp>Well, that escalated quickly.\u003C\u002Fp>\u003Cp>Getting your product featured on Product Hunt is an indescribable feeling.\u003C\u002Fp>\u003Cp>I was pumped with adrenaline all day, even after the 2-hour workout I did in the evening.\u003Cbr>Wondering how I did it and what I learned? Sit tight!\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch3>The Idea\u003C\u002Fh3>\u003Cp>Past August, I decided it was time to start my own side project. Working for clients is fun, but you are always working on something that is not yours.\u003C\u002Fp>\u003Cp>I wanted my own product. Something I could be proud of and show to people. So the thinking process started.\u003C\u002Fp>\u003Cp>Great products are the ones that solve a problem. As a marketer and landing page designer, I had one big problem. There are no galleries for the best landing pages.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>Landing page design inspiration is hard to find. You have got to crawl the web to find some inspiration.\u003C\u002Fp>\u003Cp>I decided to solve this problem forever.\u003C\u002Fp>\u003Ch3> \u003C\u002Fh3>\u003Ch3>Building\u003C\u002Fh3>\u003Cp>Starting Friday afternoon, I decided to spend the whole weekend coding Landingfolio.\u003C\u002Fp>\u003Cp>Sunday evening, it was finished. I created the platform, made a logo and added some landing page examples.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340363752_Schermafbeelding20151018om181648png\">\u003C\u002Fp>\u003Cp>After working for a whole weekend, I was exhausted and went to bed.\u003C\u002Fp>\u003Cp>The next morning, normal life started again. Being busy with lots of clients, Landingfolio started to gather dust. That, combined with the fact that I had no clue how to get traffic, made me now look at the project for two months.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch3>This week\u003C\u002Fh3>\u003Cp>After working hard for the past few months, I finally finished all the projects for my clients. I woke up Monday with no work to do this month.\u003C\u002Fp>\u003Cp>I finally had time to work on some personal projects again and decided to pick up Landingfolio again.\u003C\u002Fp>\u003Cp>I remembered buying \u003Ca href=\"https:\u002F\u002Fgumroad.com\u002Fl\u002Fproducthunt\u002Fproducthunters?ref=producthunt\" rel=\"noopener noreferrer nofollow\">Justin Jackson's \"Product Hunt Handbook\"\u003C\u002Fa>. In this book, Justin explains what it takes to get featured on Product Hunt. You should buy this.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch3>Taking a bold step\u003C\u002Fh3>\u003Cp>Jason inspired me with his podcast, \u003Ca href=\"http:\u002F\u002Fbuildandlaunch.net\u002F\" rel=\"noopener noreferrer nofollow\">Build&Launch\u003C\u002Fa>, and the Product Hunt book. So I decided to mail Justin to ask what he thought about Landingfolio.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340343232_myfirstemail1024x275png\">\u003C\u002Fp>\u003Cp>To my surprise, Justin mailed back.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"http:\u002F\u002Fwww.landingfolio.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002Ffirst-mail-justin.png\" alt=\"first-mail-justin\">\u003C\u002Fp>\u003Cp>Woh, does this mean I am going to get featured on Product Hunt?\u003C\u002Fp>\u003Cp>I was expecting that, if I would get posted, I would still have two days to fix the last few things. Nope.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340340589_justinlaunchmailpng\">\u003C\u002Fp>\u003Cp>Landingfolio was featured on Product Hunt, wow!\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch3>Launch day\u003C\u002Fh3>\u003Cp>From this point, everything went so quickly. Immediately after being featured, visitors started pouring in.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340349357_Schermafbeelding20151015om152029png\">\u003C\u002Fp>\u003Cp>I expected to get some upvotes, but so many? Within a few hours, I already got 100 upvotes.\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fdannypostmaa\" rel=\"noopener noreferrer nofollow\">@dannypostmaa\u003C\u002Fa> LandingFolio was upvoted 100 times. Mom & dad would be proud \u003Ca href=\"http:\u002F\u002Ft.co\u002FuZA1SdujoR\" rel=\"noopener noreferrer nofollow\">pic.twitter.com\u002FuZA1SdujoR\u003C\u002Fa>\u003C\u002Fp>\u003Cp>— Product Hunt (@ProductHunt) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FProductHunt\u002Fstatus\u002F654312899515654144\" rel=\"noopener noreferrer nofollow\">October 14, 2015\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003C\u002Fp>\u003Cp>An hour in it hit me, I made a big mistake. I was not capturing any emails. So, within 5 minutes I registered for \u003Ca href=\"http:\u002F\u002Factivecampaign.com\" rel=\"noopener noreferrer nofollow\">ActiveCampaign\u003C\u002Fa> for just $9 and build an email opt-in form.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340343237_Schermafbeelding20151015om150613png\">\u003C\u002Fp>\u003Cp>To gather more email, I decided to build a lead magnet; a lookbook of the 8 best landing pages reviewed.\u003C\u002Fp>\u003Cp>I registered an account at \u003Ca href=\"http:\u002F\u002Foptinmonster.com\" rel=\"noopener noreferrer nofollow\">OptinMonster\u003C\u002Fa> for another $9 a month. I created a banner and set the popup live (sorry people but pop-ups just work..)\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340361321_Schermafbeelding20151018om180545png\">\u003C\u002Fp>\u003Cp>The pop-up resulted in 110 new subscribers, who received the lookbook \u003Ca href=\"#\" rel=\"noopener noreferrer nofollow\">(you can download it here)\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340345137_Schermafbeelding20151015om150925png\">\u003C\u002Fp>\u003Cp>The other 59 new subscribers came from this little fellow I implemented halfway through the day.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340362274_Schermafbeelding20151018om181004png\">\u003C\u002Fp>\u003Cp>I got this idea from \u003Ca href=\"http:\u002F\u002Fblog.videofruit.com\u002Fintro-plinko\u002F\" rel=\"noopener noreferrer nofollow\">this post written by Bryan Harris\u003C\u002Fa>, where he explains how he got 510 more leads using this method. Thanks, Bryan!\u003C\u002Fp>\u003Cp>Furthermore, the on-site form resulted in 91 new subscribers.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340358272_Schermafbeelding20151018om1638521png\">\u003C\u002Fp>\u003Cp>Thanks everyone for subscribing!\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch3>The results\u003C\u002Fh3>\u003Cp>Landingfolio reaching a whopping #2 place on Product Hunt with 753 upvotes (and still counting)!!\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340354233_Schermafbeelding20151018om163618png\">\u003C\u002Fp>\u003Cp>Even more impressive is the number of visitors. Where Landingfolio got not more than 5 visitors a day, launch day send 3.716 visitors!\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"http:\u002F\u002Fwww.landingfolio.com\u002Fwp-content\u002Fuploads\u002F2016\u002F07\u002FSchermafbeelding-2015-10-15-om-15.20.29.png\" alt=\"Schermafbeelding-2015-10-15-om-15.20.29\">\u003C\u002Fp>\u003Cp>And the next day it got another 5.606 visitors.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340351890_Schermafbeelding20151015om222609png\">\u003C\u002Fp>\u003Cp>I expected the next day to be less than the first day, but it seems that we are going to top the first day.\u003C\u002Fp>\u003Cp>Four days later, this is the result. A whopping 12.000 people visited Landingfolio.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340355604_Schermafbeelding20151018om163707png\">\u003C\u002Fp>\u003Cp>At peak time there were 86 visitors on the site at the same time. I am happy that I switched from a $5\u002Fmonth hosting to my own VPS.\u003C\u002Fp>\u003Cp>Furthermore, I managed to gather 410 email addresses of people interested in the landing pages. I couldn't have wished a better start for my mailing list.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340358272_Schermafbeelding20151018om1638521png\">\u003C\u002Fp>\u003Cp>What might even be better than this flood of visitors, were the kind words I got via Twitter.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fdannypostmaa\" rel=\"noopener noreferrer nofollow\">@dannypostmaa\u003C\u002Fa> Landingfolio is so cool Danny :) Really interesting and helpful for our onboarding research!\u003C\u002Fp>\u003Cp>— Thomas Dunn (@thomasdunnuk) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fthomasdunnuk\u002Fstatus\u002F654355053407531009\" rel=\"noopener noreferrer nofollow\">October 14, 2015\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cblockquote>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fdannypostmaa\" rel=\"noopener noreferrer nofollow\">@dannypostmaa\u003C\u002Fa> Nice page Danny, you got my upvote!\u003C\u002Fp>\u003Cp>— Jim Groenen (@jimgroenen) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fjimgroenen\u002Fstatus\u002F654288489568174080\" rel=\"noopener noreferrer nofollow\">October 14, 2015\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cblockquote>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fdannypostmaa\" rel=\"noopener noreferrer nofollow\">@dannypostmaa\u003C\u002Fa> Love \u003Ca href=\"http:\u002F\u002Ft.co\u002FUOHxx8zMoA\" rel=\"noopener noreferrer nofollow\">http:\u002F\u002Ft.co\u002FUOHxx8zMoA\u003C\u002Fa>!\u003C\u002Fp>\u003Cp>— Scott Magdalein (@ScottMagdalein) \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FScottMagdalein\u002Fstatus\u002F654635335842840576\" rel=\"noopener noreferrer nofollow\">October 15, 2015\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp> \u003C\u002Fp>\u003Ch3>What I learned\u003C\u002Fh3>\u003Cp>Launch day thought me quite some things about launching your product on Product Hunt.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Get someone with a lot of followers to submit your product.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Submitting your own product on Product Hunt is almost impossible. You need someone to submit it for you. The best person to do this is someone with a lot of followers.\u003C\u002Fp>\u003Cp>Product Hunt sends an email to all those persons followers when that person submits a product.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340349373_Schermafbeelding20151015om153602png\">\u003C\u002Fp>\u003Cp>This means that 2.949 people received this email from Justin.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Flandingfoliocom.imgix.net\u002Fblog\u002F1584340351872_Schermafbeelding20151015om153751png\">\u003C\u002Fp>\u003Cp>This is probably one of the reasons that Landingfolio got so high in the ranking.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Capture emails or leads\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>You won't get a second chance to get this many visitors, so make use of it! Capture email addresses or start capturing leads.\u003C\u002Fp>\u003Cp>This way, after all the hype, is gone, you have got a list of people who are really interested in your product.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Get some good hosting, now!\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Two months ago I was hosting Landingfolio at a cheap hosting provider for five bucks a month. Would I still be there, the website would be down the minute it got featured on Product Hunt.\u003C\u002Fp>\u003Cp>I decided to switch hosting just to be sure if I would ever get mentioned on Product Hunt. Don't waste your one minute of fame!\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch3>What's next\u003C\u002Fh3>\u003Cp>So, after this hectic day, it is time to think about the future. What am I going to make of Landingfolio and what should be the business model?\u003C\u002Fp>\u003Cp>I plan on posting a lot of blogs about landing page inspiration, design, and optimization.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>","How I Got Featured on Product Hunt And What Happened Next","how-i-got-featured-on-product-hunt-and-what-happened-next","components\u002F1584340711046_Schermafbeelding20150729om110728jpg"]